CASE STUDY · 2024–25

Safe’N’Clean

Clean. Maintain. Refresh.

A brand that looks as fresh as the driveways they clean: logo, colour, social media and content for an exterior cleaning company.

(01) THE BRIEF

Safe’N’Clean clean windows, roofs, driveways and commercial properties. They needed a brand that felt trustworthy, bright and instantly recognisable on a van, a uniform or a phone screen.

CLIENT: Safe’N’Clean, exterior cleaning
WHAT I DID: Logo & identity · Colour palette · Logo suite & favicons · Social media templates · Photography & drone content · Website imagery
YEARS: 2024–2025

Finding the sparkle

(02) THE LOGO, ROUND BY ROUND →

01Round one: confident blue

02Round two: a maroon alternative

The sparkle icon used for social media and favicons — 03The sparkle, on its own

Logo files, ready for anything

Four lockups (main, alternate, stacked and stretched) across blue, white, off-white and transparent backgrounds, plus social media icons and favicons.